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Birkenstock goes public on New York Stock Exchange_我的网站

脱颖而出

A |     

据乌克兰媒体《Kyiv Post》当地时间5月15日报道,美国国务卿布林肯5月14日访问基辅期间,在乌克兰外长库列巴的陪同下,去基辅当地餐厅吃了披萨,晚上又在基辅一家酒吧秀了自己的吉他弹唱技能。
报道称,布林肯通过弹唱《在自由世界摇滚》(Rockin' in the Free World),试图向现场人或者基辅人或者乌克兰人发出“反抗”与“希望”的信息。    Birkenstock took a big step forward on Wall Street this week, taking the nearly 250-year-old German shoe and sandal maker public.The footwear, often seen as a counter culture shoe for hippies, and in more recent years influencers, has become must-have footwear for many people, but Birkenstock's Initial Public Offering, or IPO, which was originally priced at $46 per share, didn't attract the dress shoe-wearing stock brokers on Wednesday.Shares opened at $41, near the lower end of its expected range of $44 to $49 set a week prior, as Birkenstock CEO Oliver Reichert rang the opening bell in a room surrounded by traders sporting the opened-toed footwear and others waving the sandals in the air.Birkenstock Holding Ltd. sold nearly 10.8 million shares in the offering, which raised about $495 million on the day. Its shareholders sold an additional 21.5 million shares, according to the Associated Press."Through the strong reputation and universal appeal of our brand -- enabling extensive word-of-mouth exposure and outsized earned media value -- we have efficiently built a growing global fanbase of millions of consumers that uniquely transcends geography, gender, age and income," Birkenstock said in a recent regulatory filing with the Securities and Exchange Commission, according to the AP.What started out in 1774 as a somewhat frumpy, but functional arch support sandal has transformed into a cult fashion item and billion dollar business, bolstered with support from the recent blockbuster hit "Barbie" when Margot Robbie's character is forced to choose between high heels or the strappy suede footwear.In tandem with the opening on Wall Street, Birkenstock hosted three consumer activations in public parks throughout Manhattan and Brooklyn.To highlight New York as "the city that never stops walking," the brand created what it dubbed "Birkenfields" for a public sensory experience that explored the brand's nearly 250-year heritage and expertise in foot health.The global brand is deeply rooted in foot health maintenance as well as a family tradition of shoemaking: Its inventor sought to provide function, quality and tradition as Birkenstock's core values.Over 95% of Birkenstock products are assembled in Germany with more than 90% of their materials and components sourced from Europe, ensuring the brand meets "the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing," according to a company press release.。
这首摇滚歌曲创作于1989年柏林墙倒塌之际,创作于苏联末期。
在基辅酒吧的舞台上,布林肯一身休闲装:黑色衬衫、牛仔裤手、黑色运动鞋。
你别说,吉他手的气质有了,尽管他这张政客脸怎么都掩盖不了。
握红色电吉他布林肯在台上发表了看似鼓舞乌克兰人心的说辞:“我知道这是一个非常非常困难的时刻。你们的士兵,你们的公民,特别是在哈尔科夫的东北部,正在遭受巨大的痛苦,但他们需要知道,你们需要知道,美国与你们同在......他们不仅在为自由的乌克兰而战,还在为自由的世界而战。自由世界也与你们同在。”
嗯。只不过,在战场上拼杀的不是“自由保护神”般的美国人,而是乌克兰人。

B |

无论是俄乌冲突爆发之初,还是今年接受法国媒体采访时,布林肯都强调:美国不会与俄罗斯直接开战。
就连法国记者穷追不舍地追问下,布林肯都没松口,甚至当问及是否会下场保护波罗的海三国时,布林肯都在强调:美国不会与俄罗斯直接开战。
不少乌克兰人对布林肯看似“鼓舞人心”的表演非常愤怒。
他们认为,在缺少武器缺少士兵的乌克兰军队正在战场作战、随时可能丧命之时,美国这位最高级别的外交官却在乌克兰首都基辅举行了一场不合时宜的即兴演奏会。
乌克兰非政府组织/乌克兰智库“立法倡议机构”(Agency for Legislative Initiatives)负责人
马特维延科(Svitlana Matviyenko)评价道:“一个词足以描绘昨晚在基辅的美国国务卿安东尼·布林肯:不合适”。
乌克兰议员、泽连斯基“人民公仆党”的前成员、乌克兰前外交官亚列缅科(Bogdan Yaremenko)认为在美国援助延误导致乌克兰失去生命和领土之后,布林肯的这一表演,不合时宜。

C |

亚列缅科称:“他传达的信息并不难理解,但它无法被理解”。
前乌克兰驻美国大使(2015-2019年)恰雷(Valeriy Chaly)称:“恕我直言,这是个错误。(布林肯尝试)传达的消息是错误的。

D | ”

美国对乌克兰的军援断供了四个多月,这期间乌克兰政府的嚣张气焰,明显没了底气;乌克兰战场表现,明显更渣了。
怪美国这个焦头烂额的棋手呢?还是自身实力不行却硬当棋子的喜剧演员政府呢?
话说回来,自去年秋天以来,布林肯对“音乐外交”确实有些着迷了,难道是受到了韩国总统尹锡悦的启发?
尹锡悦在去年4月访问华盛顿之前苦练英文,只为了他能在美国政客们为其举办的宴会上,用英文唱了首老美的英文歌。
尹锡悦当时的表演,讨得拜登与现场一众美国政客甚是欢喜。
在2023年秋天举行的一场宣传“音乐外交”的美国国务院活动中,布林肯就曾拿着把黑色吉他,演奏了一首歌曲,还在社交媒体上分享了现场表演的视频,并配文:“我不会错过今晚将音乐和外交结合起来的机会”。
除了美国政客与美国资本家的身份,布林肯还是一名比较专业的业余音乐爱好者。
他曾录制过一些单曲,并放到了美国音乐流媒体上播放。

E | 据称,他的歌曲《Lip Service》(意为空口答应,口惠而实不至)已获得超过10万次播放。

布林肯在华盛顿还组了支名为“Cash Bar Wedding”,成员包括前奥巴马白宫新闻秘书以及美国副总统阿尔·戈尔的演讲撰稿人。
“cash bar wedding”意为婚礼时宾客得自掏腰包为自己的酒水付账。
布林肯的音乐风格,应该是现实写实派,当然这个派别可能不存在于专业的音乐世界。

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Published on:09:04:50


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