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知与行｜深化“包干制”改革 提高科研投入效能_我的网站
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Chinese animated film Niu Lai, initially mocked online for its "worest" production, has become an unlikely box-office and internet sensation in China and abroad, spawning memes, merchandise and growing interest from global audiences.
Niu Lai crossed 40 million yuan ($5.95 million) in box-office receipts late Saturday, according to Lighthouse, a Chinese ticketing and box-office platform. Meanwhile, Christopher Nolan's The Odyssey currently ranks sixth among this summer's top-grossing films in China, with box-office receipts reaching 457 million yuan.
The film opened in Chinese theaters August 5 and grossed just 342 yuan on its opening day. Its box office totaled around 7,700 yuan over its first 10 days before screenings and ticket sales surged beginning August 14, fueled by widespread online ridicule and curiosity about the film's notoriously rough animation.
It was made over five years by a mother-and-son team, with its crude animation, stiff character movements and unusual plot becoming the main source of its popularity.
It has since become a broader online phenomenon in China. Merchants have begun selling plush toys modeled on its characters, while fans have created memes, posters and other unofficial merchandise. Moviegoers have even placed homemade posters in theaters, although the production company has not released an official poster.
On Douyin, China's version of TikTok, users have produced numerous clips and other fan-made content based on the film. Multiple official Chinese accounts on the platform have also joined the trend, while some users have used AI tools to create new variations of the meme.
Police in Hefei, capital of East China's Anhui Province, used an image from the film in a traffic-safety notice posted on its Douyin account.
Interest has also emerged in Hong Kong, where users on social media have been discussing the film's surprise box-office success and calling for its release in local theaters. Some users tagged Broadway Cinematheque, a Hong Kong independent cinema, asking when it would screen the film. The cinema's official account replied "in talks," prompting excitement among Hong Kong moviegoers.
The cinema later said it had received a number of requests from audiences but that no screening plans had been finalized, local media reported.
The phenomenon has also crossed China's borders.
The Financial Times and other international media outlets have reported on the film, with some comparing its unlikely rise to cult movies such as The Room, which became famous in part because audiences embraced its flaws.
The movie's growing popularity has also moved beyond social media.
In San Francisco, two independently organized screenings of Niu Lai sold out, according to the San Francisco Chronicle. The screenings were held at a time when the film had yet to secure a broad official overseas release.
The film is now attracting interest from overseas distributors, with Singapore film distributors considering bringing Niu Lai to local theaters, according to Singapore's Lianhe Zaobao.
The Niu Lai meme has also been picked up by organizations outside China, showing how the film's imagery has begun to take on a life beyond the movie itself.
In Malaysia, a blood donation center in Johor Bahru used the story of Niu Lai in a humorous and inspirational social media message encouraging people to donate blood, according to Lianhe Zaobao.
The official TikTok account of Dutch railway operator Nederlandse Spoorwegen also joined the trend, using the Niu Lai meme in one of its posts.
Such uses suggest that Niu Lai is evolving beyond a film-related meme into a broader piece of internet culture, with institutions and brands using its recognizable imagery to connect with audiences, Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times.
The overseas response reflects a reversal of the traditional path for Chinese films seeking international audiences. Rather than being promoted abroad as a polished production built around Chinese culture or expensive visual effects, Niu Lai has traveled overseas largely because audiences found its roughness and absurdity impossible to ignore, he noted.
Its unexpected popularity overseas offers an unusual form of cultural export, driven not only by traditional film marketing but also by memes, curiosity and audiences' desire to experience the phenomenon for themselves, added Zhang. "Thanks to the strong conncted global online culture, such 'mission impossible' animation could become a global sensation and a reality."
。 加快推进高水平科技自立自强，不仅要加大科研资金支持力度，还要以机制创新提高科研投入效能，把宝贵的资金花在“刀刃”上。习近平总书记强调：“各级各有关方面要完善制度机制，改进管理办法，确保真金白银既投到位、更用得好，实现投入规模增加与效能提升的统一。”实行财政科研项目经费“包干制”，是遵循科研规律，破除创新堵点、释放创新活力的重要举措。我省“十五五”规划纲要提出，探索经费使用松绑政策，扩大财政科研项目经费“包干制”范围，建立健全稳定性支持和竞争性支持相结合的财政科技投入机制。
B | 财政科研项目经费“包干制”是优化科研管理的重要制度创新。要进一步完善现代科研治理体系，用好这一制度创新，提高科技创新投入效能，强化高质量发展的科技支撑。拓宽改革覆盖领域。
C | 分类型、分阶段扩大财政科研项目经费“包干制”范围，推动其向一般性、普惠性科研项目延伸。完善项目管理细则，合理下放经费支配、科研攻关自主权限。根据基础研究周期长、耗资大的特点，建立长周期稳定资助机制，持续保障创新资金投入，让科研人员安心开展原创性研究。
D | 提升数字化服务能力。依托省级科创数字化平台做优线上政务服务，打通财政、科技、审计等部门数据通道，集成经费报销、决算审核、风险预警等线上功能。依托数字化平台实现项目申报、验收线上办理，为科研松绑、为创新减负，减少科研人员不必要的事务性工作，让他们把主要精力投入科技创新和研发活动中，充分释放人才创新活力。
E | 构建分层分类治理体系。坚持放权赋能与精准监管并重，依托科研信用分级实施差异化监管，形成事前精简审核、事中动态管控、事后公开监督的管理模式。深化科技评价改革，强化创新能力、质量、实效、贡献导向，构建适配财政科研项目经费“包干制”的专属评价体系，开展分类评价。强化绩效梯度联动运用，以绩效奖惩机制优化科创资源配置。
F | 全面落实科研诚信承诺制度，压实项目负责人责任，建立多部门联动监管机制。营造开放包容、宽容失败的创新环境，制定科学精准、清晰规范、可量化验证的尽职免责认定标准与实施细则。压实科研院所主体责任，细化配套细则，配齐配强科研财务力量。强化政策协同。加强政策实操培训，立足不同岗位履职需求分群体制定差异化培训内容，避免政策认知与执行偏差。统一全省经费审计、结题审核标准，消除落地执行差异。
G | 借力京津冀科创协同，畅通跨区域成果转化通道，推动财政科创资金精准赋能产业发展。构建减负增效、规范有序、活力充沛的现代化科研经费管理体系，以高效能科创治理、高水平科技研发为高质量发展注入强劲动力。（作者：李海燕 单位：师范大学）。
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