大秦帝国之纵横
“活力中国调研行”主题采访活动走进泉州首站举行_我的网站
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Moviegoers line up at a IMAX ticket hall in Dongguan, South China's Guangdong Province, on August 15, 2026. Photo: VCGChristopher Nolan's much-anticipated
The Odyssey officially opened in China on Friday, quickly becoming one of the hottest tickets of the summer movie season, with moviegoers scrambling for premium IMAX screenings and some even traveling to other cities for better viewing experiences with better screens.
Meanwhile, domestic hit
Once Upon a Time in the Middle East has grossed more than 850 million yuan ($126 million), adding to the intense competition for audiences during China's packed summer movie season.
The Odyssey, which had already held limited previews in China, had grossed an estimated 240 million yuan as of Sunday, according to ticketing platform Maoyan. Its projected box office is expected to surpass 700 million yuan, potentially exceeding the 452million yuan
Oppenheimer grossed in the Chinese mainland.
The Odyssey is the first feature film shot entirely using IMAX cameras and is being presented in IMAX 70mm at select theaters. Its large-format cinematography and expansive visual style have made the IMAX experience a major selling point for Chinese moviegoers.
Demand for premium IMAX screenings was already intense during the film's previews, with some theaters reporting full occupancy. After its official release, that enthusiasm has shown no sign of easing.
In Beijing, one longtime Nolan fan had been following the film since before its release and had repeatedly tried to secure a seat at the China National Film Museum's IMAX GT theater, one of the most sought-after formats for the movie.
Unable to get a ticket, the moviegoer eventually chose another well-reviewed IMAX theater and paid 180 yuan for a seat, three times the price of a normal seat, that was not particularly well positioned.
The theater was nearly full when the audience arrived, the moviegoers were largely quiet as they waited for the screening to begin. But the large-format presentation delivered the immersive audiovisual experience the audience had been anticipating.
Another moviegoer, Lin Xiao, managed to attend an IMAX screening during the previews and also noted the high attendance. She told the Global Times that audiences had already formed a long line outside the theater before the movie began.
On Chinese lifestyle platform Xiaohongshu, or RedNote, some moviegoers have posted about traveling to other cities because their hometowns do not have IMAX GT screenings. Some have even taken high-speed trains specifically to watch
The Odyssey in what they consider a better theater.
Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times that
The Odyssey's strong reception and high attendance in China demonstrate that high-quality content, combined with the rare and highly immersive experience offered by premium formats such as IMAX GT, remains a key competitive advantage for cinemas.
The film's strong quality, coupled with its cutting-edge large-format presentation, creates a theatrical experience that cannot be easily replicated at home, showing that when cinemas can offer a sufficiently distinctive immersive experience, the big screen retains its unique social and ceremonial appeal, with audiences willing to pay a premium for such exclusivity, said Zhang.
However, film critic Liu Nandou offered a restrained forecast, predicting its Chinese mainland gross at 300 million to 800 million yuan ($41 million to $110 million).
"Nolan's films have a ceiling," he told the Global Times in a previous interview. "The threshold for understanding
The Odyssey is extremely high, and it doesn't fit the broad popcorn audience."
The appeal of premium formats is not limited to
The Odyssey. Several films in China's summer movie season have also embraced IMAX and other high-end formats, giving audiences more options for immersive theatrical experiences.
Once Upon a Time in the Middle East, which has grossed more than 850 million yuan at the box office and is projected to surpass 2.5 billion yuan, according to Maoyan, was specially shot for IMAX.
Rather than relying on grand battle scenes, the film is set almost entirely in a small Chinese restaurant in war-torn Iraq in 2003. Played by Shen Teng, Xu Fu is a chef looking to make a living abroad and find a quiet life. But when war suddenly erupts, he and restaurant manager Ma Junsheng, played by Jiang Qiming, choose to keep the kitchen running, serving authentic Chinese dishes and creating a safe haven for local civilians and children amid the chaos.
The film uses IMAX's large screen to present the warmth of everyday life and the details of the restaurant with greater clarity and immersion.
The Odyssey, meanwhile, uses IMAX film cameras to bring the epic scale of Homer's poem to the big screen with sweeping and visually striking imagery. All Wishes Come True! is also available in premium formats including IMAX, Dolby and CINITY, using enhanced audiovisual technology to amplify its visual effects and emotional atmosphere and help drive box-office growth, according to China's state media CCTV.
As more films made for premium formats continue to draw audiences, high-end theaters equipped with IMAX, CINITY and other technologies are seeing increased demand, giving moviegoers a wider range of viewing options.
Film industry experts said audiences are no longer satisfied simply with being able to watch a movie, but increasingly want to "watch a good movie" and "experience a film in an immersive environment."
。 AI摘要
2026“活力中国调研行”采访团抵达泉州，开启为期三天的深度调研。60余名媒体记者走访惠安崇武、文旅园区等地，聚焦滨海文旅、普惠托育等主题，多维度展现泉州消费新活力。
8月17日，由中宣部组织的2026“活力中国调研行”主题采访团抵达泉州，正式开启为期三天的深度调研之旅。60余名中央、省级主流媒体记者组成的采访团，将穿行泉州山海街巷，探访产业一线，立体挖掘世遗泉州释放出的全新消费动能。
采访团参观橘若崇武古渡码头（融媒体记者 陈小阳 摄）
海浪诉说民俗故事，文旅激活滨海热土。采访团此行首站落脚惠安县崇武镇。在惠女风情园内，碧海礁石相映成趣，独具风情的惠女元素随处可见。园区创办人曾梅霞向采访团娓娓讲述惠安女文化代代传承的故事，细致介绍园区运营发展思路，讲述如何打造集换装、游玩、餐饮融合的新消费场景。大家饶有兴致地体验惠女花头巾、短上衣、阔腿裤的特色妆造，观看掌中木偶表演，参观惠女民俗馆，沉浸式感受闽南海岸独有的民俗魅力。“在惠安除了能欣赏漂亮的海景，还穿上了一身靓丽的惠女服饰，这是一次惠女文化的沉浸式深度体验。”《光明日报》技术与视听部编辑刘嘉丽说。
B | 离开惠女风情园，采访团来到橘若崇武古渡码头。这座走红网络的文旅园区，将古渡历史、滨海风光与潮流消费融为一体。采访团实地了解园区业态布局与市场化运营模式，登上小火车、胶囊列车，沿着海岸线徐徐前行，一边饱览崇武湾壮阔海景，一边体验新潮文旅项目，切身感受传统滨海小镇与潮流文旅碰撞出的奇妙火花，围绕滨海文旅消费、园区建设等问题采访项目负责人。“崇武依山向海，我们把厚重的惠女文化IP和得天独厚的滨海资源深度结合，不断培育文旅消费新场景。”惠安县文旅相关负责人向采访团介绍全县滨海文旅消费发展现状。
C | “惠女文化在全国都是独树一帜的存在，通过走访两个点，我发现惠安因地制宜探索特色文旅发展的新路径，在不断深入挖掘传统惠女IP的同时，也不断拓展新经济下滨海文旅消费的增长点。
D | ”《海峡通讯》杂志社主任编辑刘玉其说。如今的崇武镇，深挖惠女精神民俗内核，盘活海岸线资源，打造集文化体验、滨海观光、休闲度假于一体的文旅业态，已经成为泉州滨海文旅版图当中极具辨识度的重要目的地。 此次调研行程内容丰富、点位多元。采访团将先后走进惠安崇武、泉州市托育综合服务中心、洛阳桥及桥南古街、偶遇世界园区、安溪八马茶业等特色点位，聚焦滨海文旅消费、普惠托育服务、世界遗产活化利用、戏剧盲盒演艺、工业旅游等重点方向开展实地走访，以脚力探寻发展实践，以镜头记录鲜活样本，多维度感受这座世遗古城迸发的消费新活力，持续挖掘泉州在文化活化、民生服务、产业升级领域的生动实践，记录世遗之城传统底蕴与现代消费交织共生的发展图景。（融媒体记者 殷斯麒）。
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